In an exciting turn of events, PAPER has teamed up with SONY this Fashion Week to help launch the sleek, sophisticated and positively bite-sized SONY Vaio P Series. Under the direction of PAPER's style team, SONY has clothed a slew of "live mannequins" (who have been posing in various venues throughout the city since Jan. 30) in wares courtesy of Katy Rodriguez, Libertine, Threeasfour, Cushnie et Ochs, Elise Overland and Ben Cho. Said designers have also helped design the windows of SONY's flagship store at 550 Madison Ave., which were unveiled earlier this morning (check out the pics above). Six PAPERMAG bloggers will be deployed to the tents during Fashion Week armed with their cute new Vaios, and there'll be a party in their and the designers' honor tomorrow night. For your very own Vaio (which is a real steal at $900) click here. And be sure to check out the sweet SONY film (shot by PAPER's own Pierce Jackson) featuring music courtesy of one of our favorite new bands The Postelles.


Photos by Pierce Jackson