"We've never done it like this before," P-Thugg of Chromeo said last night at the opening of their The White Room installation project at Milk Studios with Snarkitecture and Tumblr IRL in promotion of their new album White Women. "We just wanted to give something to everyone, not just VIPs, but the people that have been supporting us for almost ten years," Chromeo's Dave 1 said. "We wanted to take them on a different experience seeing us then what they are use to." 

And their fans showed up. By 6:30pm there was a line around the block of first-come, first-serve RSVPers waiting for the doors to open at 7:00pm. Once inside you were directed by women in white around the back, through the loading dock and into the Milk Gallery space where Brooklyn-based art-meets-architecture duo, Snarkitecture, had created an installation inspired by the album. "There is always a sense of humor about their music," Alex Mustonen of Snarkitecture said. "Which is good for us because our world is about play and creating something unexpected and memorable. This collaboration was about creating a playground for them and the music."  

The White Room is open to the public until 6pm today at Milk Studios, but exists on the Internet with Tumblr IRL forever.