Sky Ferreira Fronts a Gang, Gets Arrested In New Video for "I Blame Myself"

by Elizabeth Thompson

Sky Ferreira heads up a Los Angeles gang, gets arrested and strips for an older white man (as Flavorwire points out, obvious metaphor for being a young pop star navigating the record industry, anyone?) in a new video for "I Blame Myself." The video embedded below won't be available until 9 am Friday, but you can watch it at now. In an accompanying behind-the-scenes video, posted below, Ferriera more or less says the video was inspired by her arrest last year with boyfriend Zachary Cole Smith of DIIV for drug possssion. And, SSENSE, we tip our hats to you: This video is some of the most well-done branded content we have ever seen.

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