Sia Introduces You to Rap's New "Freaky Princess," Brooke Candy

interview by Sia
Brooke Candy

When singer and songwriting powerhouse Sia (class of 2008) discovered rapper Brooke Candy on Instagram she said to herself, "This dude is a freaky princess. I love her!" and promptly took Brooke under her wing. Now the executive producer of her upcoming debut album, Sia chats with Brooke while taking a bath.

Sia Furler: I'm in the bath. I have to incorporate self-care with promotion of my favorite artists.

BC: Ooh. That's sick.

SF: I can do any kind of work if I'm practicing self-care simultaneously. Painting my nails, or getting my hair did, you know?

BC: That's a true fact! Remember we had that meeting at the nail salon?

SF: Yes! But I want to talk about how we met. I'm not really interested in any other artists -- I'm not interested in really anything except reality TV, dogs, being sober and hanging out with my friends. But when I came across you on Instagram I was like, "Oh, now I'm interested!" I saw a lot of myself in you and I thought, "I have to help this person not make the terrible decisions I made, and I can't let anyone who doesn't understand her ruin her career." I felt, potentially with delusions of grandeur, that I was the only person who could really support you in becoming who you are on a grander stage or platform.

BC: Well, that is true. You are the only person.

SF: The great thing about you is that you're authentic, and nobody can borrow authenticity.  

BC: I get so nervous. I'm nervous.

SF: It is nerve-racking, especially at the beginning, because when you're an artist we all want to create this version of ourselves for the public. And it's difficult to maintain that.

BC: Yeah, and I'm happy with what I've done. It got me this far. It got you to look at me, and you understood. I was just expressing myself. If I feel an impulse to make something, I'm going to make it and I don't really look back and think that it's positive or -- I don't know.

Sia photographed by PRETTYPUKE

SF: And we mustn't forget that you've gotten all this way by yourself with no management and no label. You're hungry like the wolf. You're hard-working, and you have something to say, and even if it takes you 50 years to say it all, at least you're opening your mouth!

BC: Totally. I've always had this agenda to push female and gay rights, so everything I've done is just a way to push that. I definitely don't regret anything at all. And thank you, Sia. You've really helped me more than I did. You're a better witch.

SF: I just started working in the pop industry, writing hits for the big stars. In order to stay current in that universe, I feel the need to work with new, fresh, unique artists. Any money I make out of you doesn't actually come from your wallet -- it comes from the label's side [RCA], because my intention was never to exploit you; my intention was to create some sort of fair exchange. That's what I like, and that's what I feel is creating this equality between women -- supporting another woman that you're interested in as an artist.

BC: Everything you're saying is true. The first time we ever met, when you emailed me, I thought it was this girl who had been bullying me, because you are one of my favorite artists. I was like, "There's no way this is fucking real." And it's just crazy because the fact that you even found me when you really don't pay attention to anything current -- you're making your own art that has nothing to do with anything that's going on now -- makes me feel ten million times more special. I did something right!

SF: And now you have your album coming out. We have Diplo, Benny Blanco, will.i.am... I basically called in every favor I had. When will.i.am saw your videos, he was like, "Can I work with her tomorrow?" Diplo was like, "She's the most precious thing on the planet, I'll do anything for her." There are a lot of singles on it. There's a lot of really good, fun pop music, there's some really dope hip-hop beats with sick rap on them. I would say it's like maybe an urban pop album. What would you say?

BC: I agree with that. It's like, the majority of it is hybrid, but then there's an underlying urban hip-hop tone to it all. Even the pop songs are fucking bouncy. There's also a couple of ballads...

SF: I remember saying to you that historically, girl rappers just disappear after a while, and it would be really sad for that to happen to you. So I said, "Do you think you can try singing?"

BC: I had never even thought of singing as another outlet of artistic expression and it's just crazy because when I did it, it made me really happy. It's such a crazy release. I never thought I could do it and I didn't have the confidence to try.

Brooke Candy photographed by Jiro Schneider / makeup by Elvis Zavaleta


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