If youâre totally depressed by Manhattanâs mallification and monotonous clothing styles, bust a move to Boiy Kraziâs Groovi Gardens, a little Williamsburg clothing shop big on color, originality and in-your-face sex appeal. After two decades of designing womenswear and working for the likes of Randolph Duke and Patricia Field, owner JoAnn Berman opened her own store last year on E. 112th Street in Spanish Harlem. It burned down after only two months in business. Undeterred, she re-emerged nine months later with a new store in a new borough.
Nestled on a bustling strip of Metropolitan Avenue, Groovi Gardens is a 500 square foot mash-up of â60s psychedelia, gypsy vagabond and Bermanâs punk rocker past. Even with bright yellow walls, bejeweled chandeliers, a mounted deer head and Latin American art scattered throughout the store, it is still the clothing that stands out. All pieces from the storeâs two labels, Boiy Krazi and JoAnn Berman New York, are one-of-a-kind. Cotton tanks, tees and dresses are silk-screened with vintage tattoo prints or patterns and then finished off with some shredding or beaded embellishments. (The tees emblazoned with Mick Jaggerâs mug are especially popular). Tie-dye pants hang alongside peasant-style blouses stitched from vibrant floral fabrics, and snug striped dresses are inspired by the country colors of Jamaica, Trinidad and Argentina, among others. The storeâs hand-painted swimsuits are not for the faint of heart -- check out the leopard number above. Beyond their wild clothing assortment and hodgepodge of accessories, Groovi Gardens will also custom-design and silkscreen just about anything from prom dresses to jeans.
Store prices fall between $25 and $200, although custom pieces will depend on the work involved. Influenced by music, art, Vivienne Westwood, and her own eclectic neighborhood customers, Berman creates clothes for every size and style. Boiy Kraziâs Groovi Gardens is ready to bring back the funkâ¦ and have some fun while doing it. 622 Metropolitan Ave., Williamsburg, (718) 387-6560