Shop of the Week: Boiy Krazi’s Groovi Gardens

Rebecca Prusinowski

If you’re totally depressed by Manhattan’s mallification and monotonous clothing styles, bust a move to Boiy Krazi’s Groovi Gardens, a little Williamsburg clothing shop big on color, originality and in-your-face sex appeal. After two decades of designing womenswear and working for the likes of Randolph Duke and Patricia Field, owner JoAnn Berman opened her own store last year on E. 112th Street in Spanish Harlem. It burned down after only two months in business. Undeterred, she re-emerged nine months later with a new store in a new borough.

Nestled on a bustling strip of Metropolitan Avenue, Groovi Gardens is a 500 square foot mash-up of ‘60s psychedelia, gypsy vagabond and Berman’s punk rocker past. Even with bright yellow walls, bejeweled chandeliers, a mounted deer head and Latin American art scattered throughout the store, it is still the clothing that stands out. All pieces from the store’s two labels, Boiy Krazi and JoAnn Berman New York, are one-of-a-kind. Cotton tanks, tees and dresses are silk-screened with vintage tattoo prints or patterns and then finished off with some shredding or beaded embellishments. (The tees emblazoned with Mick Jagger’s mug are especially popular). Tie-dye pants hang alongside peasant-style blouses stitched from vibrant floral fabrics, and snug striped dresses are inspired by the country colors of Jamaica, Trinidad and Argentina, among others. The store’s hand-painted swimsuits are not for the faint of heart -- check out the leopard number above. Beyond their wild clothing assortment and hodgepodge of accessories, Groovi Gardens will also custom-design and silkscreen just about anything from prom dresses to jeans.

Store prices fall between $25 and $200, although custom pieces will depend on the work involved. Influenced by music, art, Vivienne Westwood, and her own eclectic neighborhood customers, Berman creates clothes for every size and style. Boiy Krazi’s Groovi Gardens is ready to bring back the funk… and have some fun while doing it. 622 Metropolitan Ave., Williamsburg, (718) 387-6560

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