See New Moschino in This Exclusive Instagram Shoot


Grainy runway images and badly lit backstage candids aren't cutting it this season, so designers have teamed up with the Instagram community to capture exclusive Instagram-only content of their new collections with their new "Instashoots" series. Instashoots offer a new take on fashion events, and designers from J.W. Anderson to Calvin Klein have been sharing their most Instagrammable moments from NYFW with the hashtag #InstaShootSS16.

Moschino creative director Jeremy Scott -- who also happens to be our September cover star, jumped right on board with the project and created a series of vibrantly colorful photos offering a behind-the-scenes look into his playful sixties-meets-eighties Spring/Summer 2016 collection shot backstage at his NYFW show by Marcus Mam. Click through below!


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