Last night, British Airways threw a party-concert combo at Brooklyn's Villain space to celebrate the beginning of its "Listen Up" campaign, connected to an online platform of the same name that lets users share music and discover artists in the UK scene. The event succeeded in blurring different genres, with gospel singer Leon Bridges, British bluesman Jamie N Commons, Bear's Den (a band that includes a member of Mumford and Sons), and legendary DJ Pete Tong -- a lineup that Tong described as "eclectic." The presence of the artists at a set location for an airline might sound strange, but British Airways "ship half the DJs around the world all the time" according to Tong, allowing for a live music experience that has become increasingly relevant even as sharing and transmitting music digitally becomes easier. Take a look at pics from the party, including shots of the performances and guests like model Ashley Smith, Cory Kennedy and singer Wynter Gordon, below.

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects

BA Listen Up - Selects