Rooney Mara Covers W & Ad Age Questions Celeb Endorsements in Today's Style Scraps

Dave Matthews is the new face of John Varvatos, and actress Gemma Aterton is the new face of G-Star. [WWD, Fashionista]

Meanwhile, an Ad Age study shows that celebrity endorsements don't actually help sell products. [Gawker]

Bloomingdales' SoHo windows tell a topical, Snowpocalypse (fiascnow?)-themed story. [Racked]

Check out Rooney Mara as Lisbeth Salander from the upcoming Girl With The Dragon Tattoo movie on the cover of W. [IndieWire]

Oh no! Model Jessica Stam broke her arm while snowboarding in Montana![@Glamour_Fashion]

Apparently, Terry Richardson shot Paris Hilton for the cover of Vogue Turkey. [The Cut]

A guide to what to wear on the red carpet when you're preggers. [StyleFile]

We love artist Genevieve Gauckler's "Ouch" and "Yeah" baseball caps. [Slamxhype]

Esquire predicts the death of Don Draper-inspired menswear. [The Style Blog]

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