For the second year in a row, Pirelli is ditching the pin-ups traditionally tapped for their legendary calendar and opting for power players in an au natural, no-retouch campaign.
Earlier this week, the brand unveiled their new 2017 Hollywood-themed calendar, filled with stunning images of the film industry's best and brightest, shot by Peter Lindbergh. Spanning countless genres and several generations, subjects include the likes of Jessica Chastain, Lupita Nyong'o, Uma Thurman and Rooney Mara in a very "simple, human and real" way, as campaign model Helen Mirren said.
"It's dangerous, we are used to such spectacular images – amazing locations, incredible lighting, airbrushing – and we're going away from that," Mirren said. "It's dangerous because our eyes need to become re-educated. We're used to digital-enhanced images, let's go back to the simple truth of humanity."
Peep a few of the images Pirelli has posted below.