Philipp Plein International just made a huge move. Plein now holds a majority stake in luxury menswear line, Billionaire Couture. The line—made in 2005 by Italian entrerpeneur Flavio Briatore—will have Plein serving as creative director. Plein's first collection for Billionaire Couture will debut on June 20 in Milan. While Plein will dedicate his time to his latest venture, he will still be creating clothing for his own namesake brand.
"We believe that Billionaire Couture has a huge potential and will continue growing," Plein told WWD. "We believe that it can reach even further."
Plein believes wholeheartedly Billionaire Couture and wants it to be "the most exclusive men's brand in the world."