The very cool apartment number 9 opened their first pop-up store last night in Beverly Hills with the surf-chic label Trovata. I spotted actors Daniel Franzese, Agnes Bruckner, Justine Bateman, Blake Lee, comedienne Jill Kushner, PR cuties Kate McCarthy and Carrie Wick and apartment number nine's Amy and Sarah Blessing amongst others. Trovata designer John Whitledge also invited me to his shop in Newport and to surf waves in Laguna Beach. I am so there -- in head to toe Trovata, of course.