Check out PAPER's Super(Duper)Market 2012

PAPER made all of its food dreams come true this July when we we invited some of our favorite vendors and artisanal food retailers from across the country to participate in our first-ever food market pop-up, The Super Duper Market. Held in Chelsea and co-sponsored by American Express and Target, purveyors from Brooklyn's Shorty Tang and Sons (who make to-die-for cold sesame noolds) to San Francisco's cult-favorite ice cream makers, Humphry Slocomb, served up their delicious goods while Manhattanites and the like shopped til they dropped. Check out all the fun in this clip.