Mr. Mickey Puts Out... For NYC

Our very own Mr. Mickey is being featured in the "Just Ask the Locals" ad campaign launched by NYC & Co., the city's tourism arm. Recognizing tourism as the city's only growth industry -- thanks to those euro-toting travelers and the financial industry's precipitous decline -- Mr. Mayor is rolling out the red carpet. The ad campaign features real New Yawkers like Mickey Boardman -- shot at Indochine -- as well as PAPER faves like Simon Doonan, Tim Gunn, Debbie Harry and Cynthia Rowley. Building on the success of the first phase of Just Ask The Locals launched in 2007, the expanded campaign calls on visitors to ask New Yorkers to share their suggestions on what to see and do in New York City on the interactive web site.

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