As any Amsterdammer will remind you, their beautiful canal-filled city is not all about sex, drugs and rock 'n' roll. In this city with a surprisingly small population (around 800,000 inhabitants -- the size of San Francisco), there's a high density of cool creatives shaking up fashion, art, music, food and more. Meet 11 folks changing the city -- the Beautiful People of Amsterdam -- below.

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam

BPs of Amsterdam