You can't flip through an US Magazine, scan celebrity social media accounts or even ride the L train without spotting the bag brand MCM's signature logo. Their leather monogrammed backpacks are the current carryall of choice: Justin Bieber, Jaden Smith, Cara Delevingne, Rihanna, Lindsay Lohan, Ludacris, Johnny Wujek -- we could go on -- all have been rocking the luxe leather gear. Selena Gomez can't stop carrying her Boston Handle bag and BeyoncÃ©'s been spotted with two different totes on her arm.
Moderne Creation MÃ¼nchen, its full name, originated in 1976 as a luxury German lifestyle brand, specializing in leather goods, with headquarters in Switzerland, before being taken over by Sungjoo Group, a South Korean franchise company for brands like Gucci, Sonia Rykiel and Yves Saint Laurent, in 2005. The brand's unique blend of meticulous German quality and craftsmanship and pop-y, on-trend Korean point-of-view is what makes their bags so classick. If you haven't noticed them yet -- just wait.