Beauty Brand Lipslut Is Donating Its August Proceeds to Charlottesville Victims
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Beauty Brand Lipslut Is Donating Its August Proceeds to Charlottesville Victims

Beauty Brand Lipslut, created by three college students in San Luis Obispo, California, sells just one product in one shade. "F*ck Trump," as the gloss is called, is a matte pink neutral that seems to look good on just about everybody.

The brand is more than just a provocatively named, universally flattering product, though; the founders have been donating 50% of the lipstick's cost toward charities chosen by customers since the company's inception.

Now, Lipslut has announced an option for customers to donate 100% of proceeds to Charlottesville during the month of August. So far, the brand has raised over $40,000 to cover victims' medical bills and to support local chapters of the NAACP and Black Lives Matter.

Even the haters have taken notice:

Cop your shade (and donate to charity) here.

[h/t Cosmo]

Image via Instagram