To the literal surprise of no one, Kanye West has been cast as the face of Balmain's fall/winter campaigncast as the face of Balmain's fall/winter campaign, alongside supermodel Joan Smalls, and shot by Steven Klein.


The Paris-based brand, headed by Kardashian favorite Olivier Rousteing, teased the Yeezy-fronted line with some ominous short video clips:

Damn.

Stranger Things promo?

Rousteing called it "Music Meets Fashion."


Would not be surprised if Kanye, himself, filmed that Blair Witch moment in the woods behind his and Kim's home one night.

"Babe?" Kim called out from the terrace, holding her arms--Kanye's flashlight moving in circles around the trees.