Kanye Doesn't Want You to Have to Wait In Line to Buy His Adidas Sneakers
[Photo by Carly Otness/BFAnyc.com]Looking to cop the next Yeezys but don't want to wait in line? Adidas has you covered. The brand announced the launch of a new app called âadidas Confirmedâ that's designed to let you reserve sneakers online. The app will send notifications when new sneakers -- like Kanye's much-anticipated adidas YEEZi 3's -- become available and allow you to reserve a pair in your size at store locations. Though the genesis for the app came from the rapper's collab, Adidas VP of Brand Activation, Simon Atkins, told âForbesâ that "while the app is associated with Kanye West, it has longevity along a large amount of our limited release products." Word is, the sneakers will debut during the NBA All-Star weekend between February 13-15 and Complex is reporting that there may even be an official presentation during NYFW on the 12th after menswear buyer Rahmon Ehlen posted a photo to Instagram of what appeared to be an invite. For now, the app is limited to users located in New York City and you can download it through Google Play and iTunes.