I hear through the grapevine that it was Levis who created that crazy video (anonymously) that's this weeks #1 smash on YouTube (just went over a million views) of the kids parkour-ing into their jeans. Really hysterical and amazing. There are 9,000 comments already on the video many of which suggest to the cute Jackass-y type boys jumping insanely from rooftops into their pants that they should go to a jeans company to sell their talents for big bucks. Well it turns out they got it backwards... Levis seems to have dreamt this up and went to them! So smart. Maybe the next sport at the Olympics? Check out the video.