Happy Birthday to Net-A-Porter!


Yesterday marked the ten-year anniversary of the online luxury goods mecca Net-a-Porter.com. The site, launched by Natalie Massenet in 2000, started out as a modest business venture to allow women all over the world access to high fashion, no matter where they lived.

Net-a-Porter ushered in an era where Balmain jackets and Chloe gowns worth thousands of dollars could sell out almost instantaneously. The site receives 260,000 unique visitors each month in the United States alone, and was bought out by the luxury goods conglomerate Richemont earlier this year (Massenet reportedly made about $75 million in the deal).

Head on over to the site for a beautifully compiled trip down memory lane: there are profiles of its first customer, the first employee, and a detailed timeline of its growth and addition of designers to the store's roster. Tamara Mellon of Jimmy Choo was the first to show her support and hop on board, and today the site carries over 300 brands. This birthday gallery is also a great review of the trends and tastemakers that have emerged over the last ten years.

The site celebrated its anniversary with a party last night in London, and Massenet's fashionable fans showed up in droves, including Victoria Beckham, Christopher Bailey, Henry Holland, and Matthew Williamson.

So bon anniversaire, Net-a-Porter! We congratulate you on the last ten years of success and wish you many, many more to come.

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