PAPER MAGAZINE MISSION STATEMENT CIRCULATION EDITORIAL CALENDAR THE INFLUENCE OF PAPER READERSHIP IN-STORE PROGRAM HOTEL PROGRAM NATIONAL RATES AD SPECS * PAPERMAG.COM AD RATES & SPECS READERSHIP

INTRODUCING PAPERMAG.COM Papermag.com is the online source for tastemakers in major cities around the world. Updated daily, we feature talent to watch and the latest pop culture information in fashion, art, music, design, film, and nightlife on the international scene and locally in New York City. Over 500,000 unique users/month 30% increase since Jan 2006 Average Visit Length: 8 Min. TARGET AUDIENCE Intelligent, Affluent, Stylish, Influential Individuals Dual Audience Female/Male 52%/48% Young Median Age 29 Affluent Median HHI $153,000 Educated Attended college + 94% Influential Professional/Managerial 83% CONSUMER SHOP Average Monthly Credit Card Expenditure $1434 Shop Online 96.2% Shop Department Stores 95.4% Spent over $3000 on clothing last year 30% Bought 8 pairs of shoes last year LIFESTYLE Dine out regularly 96.2% Visit Museums 84% Attend Dance/Music Performances 82% Own cell phones 95.5% 75.8% Say their choices of what to buy and where to go are influenced by PAPER 90.9% Influence others in these decisions Source: Paper Subscriber Study PAPERMAG.COM 15 E. 32nd St. 11th Fl., NY, NY 10016 TEL. (212) 226-4405 FAX (212) 226-0062