* PAPER MAGAZINE MISSION STATEMENT CIRCULATION EDITORIAL CALENDAR THE INFLUENCE OF PAPER READERSHIP IN-STORE PROGRAM HOTEL PROGRAM NATIONAL RATES AD SPECS PAPERMAG.COM AD RATES & SPECS READERSHIP

Female/Male 54%/46% Median Age: 28 HHI: IEI: $97,000 $54,500 Single 92% College Educated 87% 74% of readers say they influence others in where to go and what to buy Source: 2004 PAPER Readership Study Dual Audience Male/Female 40%/60% Young Median Age: 18-39: 21+: 33.2 71.7% 98% Affluent Median HHI: Median IEI: $131,000 $66,800 Educated Attended college + 90.4% Independent Single 68% Influential Professional/Managerial 76% 86% of readers say they directly influence others in where to go and what to buy Source: Paper Subscriber Study, MRI Custom Divison, September 2004 PAPER 15 E. 32nd St. 11th Fl., NY, NY 10016 TEL. (212) 226-4405 FAX (212) 226-0062