* PAPER MAGAZINE MISSION STATEMENT CIRCULATION EDITORIAL CALENDAR THE INFLUENCE OF PAPER READERSHIP IN-STORE PROGRAM HOTEL PROGRAM NATIONAL RATES AD SPECS PAPERMAG.COM AD RATES & SPECS READERSHIP

PAPER IS PUBLISHED MONTHLY, 10X A YEAR TOTAL READERSHIP: 596,700 MONTHLY GUARANTEED DISTRIBUTION: 124,440 COPIES MONTHLY AVERAGE MONTHLY CIRCULATION: 91,800 COPIES RATEBASE: 85,300 copies SUBSCRIPTIONS 42,645 (62%) HOTEL PROGRAM SUBSCRIPTIONS 11,015 SUBSCRIPTIONS TO THE FASHION TRADE, MEDIA, ADVERTISING AGENCIES 6,935 NEWSSTANDS 31,000 (38%) PAPER IS DISTRIBUTED BY CURTIS CIRCULATION AND IS ON SALE AT THE FOLLOWING LOCATIONS: Targeted Hudson News retail stores in Manhattan Eastern Lobby shops in Manhattan. Chain bookstores in Manhattan, including Barnes & Noble, B. Dalton, Borders, and Tower Books. Independent bookstores in Manhattan, including Rizzoli and Universal. National bookstore chains, including Barnes & Noble Superstores, B. Dalton, Borders Books, and Tower Books. Direct distribution to over 350 premium newsstands in NY Metro area by PAPER's distributor. Major terminals (Penn Station, Grand Central Station) Major airport terminals, including JFK, LaGuardia, LAX, Logan (Boston), Philadelphia, Ronald Reagan National (D.C.) and Chicago O'Hare. Select cafes, restaurants, health clubs and salons nationwide. Select fashion and retail locations, including Urban Outfitters and Diesel. Select music stores, including Tower Records,Virgin Megastore, 300 Blockbuster outlets and CDPLUS.COM. Select video stores, including Tower Video Overseas at leading newsstands and bookstores in Milan, London, Paris, Amsterdam, Toyko, Sydney, Sao Paolo, Bogota, Bahamas, Vienna, Copenhagen, Warsaw, Athens, Lisbon, Melbourne, Taipei, Hong Kong, Kingston, Singapore. PAPER 15 E. 32nd St. 11th Fl., NY, NY 10016 TEL. (212) 226-4405 FAX (212) 226-0062