Dior's Feminist Slogans Were Anything But Subtle

Mario Abad
Tue, 25 Feb 2020 23:44:42 +0000
Christian dior, Dior, Feminist, Maria grazia chiuri, Slogan

When Maria Grazia Chiuri presented her first show for Dior in 2016, the $860 T-shirts that read "We Should All Be Feminists" instantly laid the groundwork for the designer's politically charged vision for the house.

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That feminist ethos has served as Chiuru's calling card in the seasons since, but the Fall 2020 collection she presented today took it to a new level. The set, designed in collaboration with the Claire Fontaine collective, contained numerous bold neon phrases like "CONSENT," "Patriarchy = Repression" and "Women's Love Is Unpaid Labour" hanging from the ceiling.

The phrases held a deeper meaning at Dior's show this time around in the wake of Harvey Weinstein's guilty verdicts on Monday. But Chiuri pointed out that the starting point for this collection was a pair of photographs featuring her mother back when the designer was a teenager (the period in Rome where she became exposed to the women's rights movement.)

Meanwhile, this season's Dior slogan tee says "I Say I," a phrase coined by '70s Italian art critic-turned-activist Carla Lonz. (The brand is sponsoring an upcoming exhibition dedicated to Italian female artists.) See more photos from Dior's Fall 2020 show, below.

Photos courtesy of Dior