Fashionably Conscious: Gucci Holiday Campaign to Benefit UNICEF
This week, Gucci announced the details of their annual UNICEF campaign featuring the artistry of yet another distinctive collaborator. Since 2005, supporters such as Madonna and Rihanna have helped the brand raise over $7 million for programs focused on helping orphans and children affected by HIV and AIDS in sub-Saharan Africa. This holiday season, creative director Frida Giannini commissioned acclaimed author, illustrator and Vanity Fair style director Michael Roberts to create a sequel to his whimsical 2004 children's book Snowman in Paradise. Part two follows the title character through Africa and is filled with Robert's colorful, lovely illustrations. The book is already available in over 200 Gucci stores worldwide and 100% of the retail price will be donated to UNICEF. But because every book needs a great bag, an exclusive line of accessories inspired by Roberts' illustrations also debuts this month. 25% of proceeds from the sales of two new bags from the label's Joy lines, add-on charms and small leather goods will also be donated. In the past, funds raised have been used for the "School's in Africa" campaign that focuses on improving the quality of basic education for children in Malawi, Mozambique and South Africa ,where 2.3 million children have been orphaned by AIDS.