As if you hadn't gotten enough of the most memed song of the century, service provider T-Mobile is now cashing in on the cellphone reference in "Hotline Bling." In a newly-surfaced commercial that will air during the Super Bowl, the phone carrier has tapped Drake to reprise his turtleneck dad cha-cha to really drive home how #chill "the Un-Carrier" truly is. Go forth, millennials. T-Mobile eagerly awaits your business. Watch below.

[h/t Verge]