Dior Does Downtown

Luigi Tadini

While things are getting a full-fledged make over at Dior Homme's 57th Street boutique, set to reopen in the fall, creative director Kris Van Assche has moved the shop below 14th street, to the cobbled streets of SoHo. Dior Homme's pop-up store may only be temporary, but it could also be a look into what we should expect of the flagship facelift. The Greene Street outpost is far more light and sparse than the uptown digs, mixing the contemporary glass display cases and slick lacquer shelving with the traditional architectural details of the cast-iron building -- a perfect reflection of the modern and classic duality of a Van Assche homme. The pop-up space will carry all the merch found uptown from the ultra masculine and highly tailored ready-to-wear to luxurious leather goods and footwear. On display amidst the brick walls and the classic loft columns is an eye-catching sculpture by post-situationist artist Robert Montgomery. It was  handpicked by the designer to welcome guests to the oh-so-chic shopping environment. Pop in and have a look.

Dior Homme Pop-up
133 Greene Street

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