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Entries tagged with 'Trovata'
Posted Mar. 24, 2008,
FutureFashion L.A. -- Green Is the New Navy Blue
By Catherine Brobeck
As Los Angeles Fashion Week dwindled to a close last week, fashion followers on this most western of shores were left with a sudden void in conversation. As the world awaits tonight's third season premiere of the continued (and fashion-filled) adventures of LC, Audrina, Lo and the gang, the only option, other than continued speculation regarding the new careers of our Hills-dwelling ladies (fashion PR) or the potential limits of Heidi's plastic surgery efforts (endless), was to reflect on the latest attempt to bring attention to left coast fashion.
On a recent evening, in a flatter and less televised part of the city, a crowd of well-heeled Angelenos descended upon the lawn of Getty House, cocktails in hand. The main topics of conversation amongst minglers seemed to be the recent warm spell the city had been experiencing and whether or not one had yet managed to talk to the mayor. Despite the fact that Getty House is Mayor Antonio Villaraigosa's residence, this was not a political crowd. The people on the lawn hailed from Los Angeles' swiftly growing fashion scene, there to support FutureFashion L.A., the effort of Designers & Agents and Earth Pledge to promote eco-friendly fashion.
Posted Nov. 16, 2007,
CFDA/VOGUE Awards Do it Again
By Kim Hastreiter
My partner David Hershkovits always says that we live in a parallel universe here in the world of PAPER. When everyone in the fashion world is shopping at Seventh on Sale, PAPER is opening a cuckoo 24-hour store in Los Angeles. When we are hailing someone as a fashion genius, the mainstream fashion organizations of our country are ignoring them.
Well I really felt that way big time this morning when I found out last night that the groundbreaking, dedicated fashion team of Threeasfour had not won the Vogue/CFDA Fashion Awards. And I was SO POSITIVE that they would win this -- hands down. To me this was a no-brainer. And hey, not only did they not win (which they should have) but they did not even place in the top three. This is really upsetting to me because not only were they the most innovative creative team to be nominated in a long time, but they are also so perfectly poised to go to the next step with a wonderful business team of people surrounding them ready to go. How can the CFDA/Vogue call it a fashion award when they constantly refuse to recognize the fashion innovators of America? (Or at least until they after they are dead.)
I love Rogan (the winner of last night's $200,000 award) and the jeans he designs, but is he really a fashion designer??? Is Rogan really more innovative when it comes to fashion than Threeasfour? Was the Trovata team (who won a few years ago) really more innovative as designers than Isabel Toledo (who was also ignored)?? I mean WHAT is wrong with this picture???? I think that going forward, the most true-blue innovative FASHION designers need to think hard before putting themselves through this grueling process in the future. The odds are great that they will never make the cut because this competition has more to do with business and much less to do with the magic of and passion for great fashion.
Bummer.
Posted May. 31, 2007,
Trovata Alumni Return
By Kim Hastreiter
I just got a cute obscure card in the mail from an entity named SHIPLY & HALMOS. The card said THANK YOU on the front of it and when I opened it popped up and said simply,"TO DEAL IN FRIENDS IN BUSINESS IS THE ONLY BUSINESS WE DEAL IN." Now Jeff Halmos (above left) and Sam Shiply (above right) were the two guys who left Trovata and now seem to be heading out on their own as the back of the card indicates: Spring 2008.
Can't wait to see what these guys come up with. Of all the Trovata boys, the one who I always had bonded with most was Halmos. He was a sweetheart. Looking forward...