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Posted Jan. 6, 2010, 4:08 p.m. ET
Shop of the Week: Alibi
By Rebecca Prusinowski
Alibi recently joined the string of winsome indie boutiques lining Mulberry Street in Nolita. Founded by NYU and Parsons alumna Jo Liu, the shop features an assortment of jewelry brands by emerging designers, including Liu's own. The selection ranges from dainty (see Littlesthings' delicate 14K gold pieces plated with Swarovski crystals) to daring (the chainlink body jewelry by A(r)mor is may-jah), but everything in store is one-of-a-kind and handpicked for its offbeat appeal.
Alibi represented seven brands when they opened, but their roster has already grown to ten -- and it will constantly evolve. Current collections include Brooklyn-based Dirty Librarian Chains, whose chain clips and cinches add swagger to any article of clothing. Nervous System makes stainless lacework pieces and web-like rubber designs that look -- dare we say - a little Rodarte-y? There's also a smattering of lovely winter accessories - best of all are the cashmere and organic wool "Scarfettes" by Marketa. They're a chic and compact alternative to the bulky knit scarves everyone and their grandmother is wearing this winter.
Liu established Alibi in part to help new jewelry talent succeed. But she's also helping those of us who enjoy a conversation piece that doesn't cost a fortune. Many of Alibi's goods are priced below $100, which makes this place a real gem.
Alibi
241 Mulberry Street
(212) 226-7373
www.alibinyc.com
Photos by Rebecca Prusinowski
Alibi represented seven brands when they opened, but their roster has already grown to ten -- and it will constantly evolve. Current collections include Brooklyn-based Dirty Librarian Chains, whose chain clips and cinches add swagger to any article of clothing. Nervous System makes stainless lacework pieces and web-like rubber designs that look -- dare we say - a little Rodarte-y? There's also a smattering of lovely winter accessories - best of all are the cashmere and organic wool "Scarfettes" by Marketa. They're a chic and compact alternative to the bulky knit scarves everyone and their grandmother is wearing this winter.
Liu established Alibi in part to help new jewelry talent succeed. But she's also helping those of us who enjoy a conversation piece that doesn't cost a fortune. Many of Alibi's goods are priced below $100, which makes this place a real gem.
Alibi
241 Mulberry Street
(212) 226-7373
www.alibinyc.com
Photos by Rebecca Prusinowski
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