Green Party! Eco Fashion Site Ecouterre.com Celebrates Its Launch

Eco-fashion site Ecouterre.com had all the green bases covered at their launch party last week, from the setting at cozy Lower East Side boutique, Kaight, which carries environmentally friendly brands, to the name tags guests were asked to put on their glasses. "This way, you'll remember to re-use your glass," the bartender in the corner assured wary attendees waiting in line for organic huckleberry vodka cocktails. Partygoers snacked on vegan raspberry jam cookies that were apparently delicious -- the tray needed to be re-filled an hour into the party -- and milled among cases displaying recycled metal earrings and hand-painted lockets. Some guests prepped for winter, perusing the store's coats, chunky Alpacan scarves and hats, and cute, wool 60s-inspired shift dresses from Feral Childe (Ecouterre.com founder Jill Fehrenbacher and editor Jasmin Malik Chua also recommend winter  items from Stewart & Brown and Rebe ). Less practical partygoers, however, were pre-occupied with a handmade Andean Collection necklace made from ivory palm that was up for grabs in a raffle. "I don't need that, but I want it" one guest assured her friend in line for a second round of Huckleberry lemonades.

Photos via Tanveer Badal Photography.