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Tuesday, February 9, 2010

Tuesday, February 9

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Word of Mouth

Calvin Klein Jeans Unveils Their 2010 Collection

By Luigi Tadini

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Scantily clad models, freshly squeezed orange juice and minimal sportswear -- all part of the complete breakfast Calvin Klein Jeans offered at the unveiling of their spring 2010 collection this morning. The line featured basic apparel synonymous with the American brand, and re-interpretations of iconic Calvin pieces like relaxed sport coats and loose-fit khakis were  paired with heather grey nubuck lace-ups and off-white canvas high-tops. Bursts of tempest blue offset a mostly monochromatic palette and layered grey sweatshirts styled with cuffed chinos added a utilitarian edge. In the denim department, the contouring straight-leg Body Jeans will now be available in revealing shades of white and ozone, allowing admirers to take a closer look at your curves. Also on display were a handful of statuesque boys sporting Calvin's newest form-fitting underwear, the X. The line borrows the thick waistband of the Steel men's underwear collection, and the logo has been re-designed in vibrant, all-caps blue and red lettering. New Yorkers beware: There's a new ad campaign in the works for the X Collection that's sure to produce more suggestive Calvin billboards, like the one featuring Eva Mendes and Jamie Dornan currently stopping traffic in SoHo.

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