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Sunday, March 21, 2010

Sunday, March 21

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Word of Mouth

An H2O Cocktail on a Friday Night? SoBe it!

By Alex Catarinella

6-30-09.sobe.jpg

Water typically isn't my beverage of choice on a Friday night in New York (although, we're BFFs on Saturday mornings -- but that's another story). However, the water enthusiasts-turned-nightlife promoters behind SoBe Lifewater have convinced me otherwise. Between MJ, Farrah, OxiClean pitchman Billy Mays and the pseudo-passing of Jeff Goldblum, I desperately needed a drink or six. Thus making SoBe Fridays' kickoff bash the place to be, complete with DJ sets from PAPER-friendly peeps like Paul Sevigny, performances from party anthem-er Asher Roth and oh-so-easy-on-the-eyes crooner Robin Thicke. Add an open bar with yummy cocktails, a SoBe lizard mascot, and you know, like every damn NY nightlife promoter/DJ/socialite/blogger/beautiful person you could imagine and you'd think you were at the PAPER Nightlife Awards Part Two. But the biggest star of the night was, no surprise here, Michael Jackson. Thicke dedicated his short but lively performance to the King of Pop with a spot-on MJ impersonation and plenty of covers. The evening ended like every other club this week -- and as it should -- with a Michael Jackson moon walking mess of a dance party. So now you know where I'll be every Friday this summer -- keeping hydrated while still getting my party on with an H2O cocktail. (Talk about an oxymoron!)

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