Douglas Rushkoff on How to Take Back Your Life

Douglas Rushkoff is a noted author and revisionist cultural critic who brings his rigorous analytical skills and deep reading to a variety of subjects spanning the worlds of cyberspace (Cyberia: Life in the Trenches of Cyberspace) to business (Get Back in the Box: How Being Great at What You Do Is Great for Business) to religion (Nothing Sacred: The Truth About Judaism). Prolific, thoughtful and accessible, Rushkoff's been a player on the cyberspace scene almost from the beginning doling out his opinions both as a highly paid corporate consultant and as a not so highly paid columnist in PAPER magazine. His most recent tome, Life Inc.: How the World Became a Corporation and How to Take It Back, is being excerpted online on boingboing and this video breaks down his basic argument that we are the victims of what he calls "corporatism." In an effort to jump start the bookm Rushkoff is posting an excerpt from Life Inc., every Monday morning on boingboing until the book publishes on June 2. Last week, he published the introduction. Today, the first half of Chapter One appears here