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Friday, November 20, 2009

Friday, November 20

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Word of Mouth

Peter Davis' Status Update: Morrison and Ylvisaker Say Au Revoir to Earnest Sewn

By Peter Davis

peterdavis

681_i1_morrison_lembo.jpgAfter five years at Earnest Sewn, the denim/lifestyle brand they founded five years ago, Scott Morrison and Eleanor Ylvisaker (who is pregnant with her first child) have decided to leave the label. The pair were PAPER Beautiful People in 2005. "Although there are a number of reasons for our departure, we remain shareholders in the company and look forward to seeing what the future may bring Earnest Sewn," Ylvisaker says. "Earnest Sewn is and has always been more than just a jean company in our eyes. It was a true reflection of us, the people, the ideas, the lifestyle, and the products we love." I just have one question: Am I still on the friends and family discount list?

Photo by Carlos Serrao

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