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Saturday, July 4, 2009

Saturday, July 4

GIVE A SHOUT TO WORD UP! wordup@papermag.com

Word of Mouth

PJC Digs Denim as Birth Control

By Paul Johnson-Calderon

12-02-08.dylan.jpgRemember dry humping? That pre-loss-of-V-card act of lust that still sometimes makes its way into bedroom foreplay… well, if anyone has seen the new ad campaign for Dylan George, a clothing label from Danny Guez (People's Liberation, William Rast), then you'll know why I conjure up that last-act-of-innocence image. Billboards boasting the phrase "Bad jeans are an effective form of birth control," were unveiled earlier this year by the company on Sunset Plaza in Los Angeles. But enough of middle school romps; let's get back to the clothing. Dylan George is a hot new denim and outerwear line that embodies the relaxed chic look that has come to define L.A. fashion. All one has to do is check out the sexy cuts and styles for both men and women to see what I mean. The jeans are available at Lisa Klein and online at www.dylangeorge.com, with a price point that ranges from $186 to $289.

Happy humping!!

XxPJC

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