Colette Gets Re-Colettified

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On Tuesday afternoon, my not-so-secret obsession Colette toasted to its freshly revamped Paris store with a launch party celebrating Swedish brand WeSC’s new headphones codesigned by Ed Banger and Colette. The “silent event" was hosted by Busy P (a.k.a. Pedro Winter, the head of Ed Banger Records), who insisted that shoppers could only listen to his live master mixes by donning a pair of the new WeSC headphones signed by SO-ME.

Masamichi Katayama –- store designer for Marc Jacobs in Tokyo, Uniqlo in London, all of the Billionaire Boys’ Club stores, among others -– recreated Colette’s main entrance into a hipper-than-though street culture haven. A ginormous Goyard suitcase bursting full of Ice Cream and BBC items takes center stage along a small corner dedicated exclusively to Bape products -- serving as a stark contrast to the high-end second floor of women’s wear and coveted cosmetics.

Sarah’s curatorial eye is by far one of the best in the industry. She seamlessly mixes the likes of Rodarte and Lanvin with fun cult hits like Deer Dana into brilliantly bizarre ensembles that no one else could ever fathom (no less devise on one floor)!

Stuck aux Etats-Unis? Colette x GAP debuts on September 6 with a massive plethora of crazy-cool collabs and limited edition products. Check out http://www.colettexgap.com/ for more details.

Photos by Kristina Gisors