A Hamburger by Diesel?

I was recently invited to be on a committee with a great group of art types (including my friends Marc and Sarah Schiller from The Wooster Collective and Nicola Vassell from Deitch) to judge the submissions that DIESEL received for their Wall Project in New York City.

DIESEL has been sponsoring this project celebrating street art in other countries for five years now but this is the first time the project has hit New York -- probably because they are just settling into their recently renovated building that founder Renzo Rosso picked up on 19th Street. After a fun little dinner, we all sat around and edited the submissions down and down and down and I'm really excited because the design that won (and is now being painted as I write this) was my #1 favorite and is currently being transferred onto the 90-foot-high wall.

It's a bit kooky-looking but the winning work's a really fun, cool graphic painting by an artist named Jonathan Sandridge of an abstract cheeseburger (no kidding) that he called "The Good Life." Very DIESEL. If you're driving down Seventh Avenue you can see it being painted from your cab this week (it's at 220 W. 19th St.). Now they need to have a BBQ party on the roof to celebrate it when it's done!