How to Lose Friends and Alienate People: The Trailer

I loved Toby Young's juicy Vanity Fair villifying memoir How to Lose Friends and Alienate People, but after watching this trailer, I can't decide whether the film adaptation, starring Simon Pegg, Kirsten Dunst, Megan Fox and Jeff Bridges (as Graydon Carter), is going to be good, bad or... a straight-up male rip-off of Devil Wears Prada. Either way, I'll probably see it on opening night!