iPhone Band Goes to Number One

The new revenue model of the music industry seems to be working for the bands if not for the labels. Bands are routinely forgoing getting paid for selling songs or CDs, moving into the profit column instead via the anciliary benefits of living in the time we are. In addition to performing and selling T-shirts and merch to the paying fans, the jackpot these days seems to be making it onto a hit TV commercial. Cansei de Ser Sexy, better known as CSS, is a cool enough band, but what other explanation can there be for their being the number one-all time most viewed Youtube video. Blogger's Blog acknowledges that "They received a fortuitous popularity boost when their 'Music Is My Hot Hot Sex' song (the same song as in the suddenly popular video) was featured in an iPhone commercial." True that, but some bloggers are doubtful. The CSS video is approaching 100 million viewings!