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Saturday, July 5, 2008

Saturday, July 5

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Fashion Schmashion

Chalayan Gets Together With PUMA!

By Kim Hastreiter

hussein chalayanchalay.jpg

I love PUMA!!! I was so excited to hear yesterday that they are going to partner with the visionary designer Hussein Chalayan who has long been one of my favorites. Although the formal announcement has not been made yet, word has it that Chalayan will be creative directing a line for the giant company. I think its genius because Chalayan has always been such a futurist and so innovative with his fabrication and process technology. Really smart. Here are a few shots from Chalayan's show yesterday in Paris (from style.com). Supposedly the Puma company (which is part of the PPR conglomerate) will also take a stake in Chalayan's fashion company as well so we can look forward to lots more from this interesting designer.

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