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Tuesday, January 6, 2009

Tuesday, January 6

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Word of Mouth

Shop of the Week: Ylli

By Whitney Spaner

ylliLife has really come full circle for Brooklyn native Fetije Madzuric, who grew up a few blocks away from her new Driggs Avenue–store Ylli. The fashionable and friendly Madzuric has the makings of an It Girl with a résumé to boot, having worked as a fashion coordinator at Bergdorf's and Bloomingdales. At Ylli (Albanian for "star"), she stocks women's and men's clothing, handbags and accessories. She keeps a healthy balance between eye-catching labels, such as Trovata, Converse by John Varvatos and Everlast by Norma Kamali, and lesser-known indies, like Jesse Kamm, Rodebjer and Mischen. Madzuric's tastes include simple designs with small details, resulting in a look that's trendy but not overbearing: slim side pockets and pirate sleeves on a short black satin Rodebjer dress or a braided neckline on a Margarita Sapala tee. The store also provides a venue for fellow Brooklyn designers, such as Megyn Florence (who made several pieces for the store's opening, including a sexy black-and-beige corset and a futuristic gray-and-black zippered tunic) and H. Fredriksson (whose flowing beige gown with a spindly black print is a personal favorite). With its large windows and immaculately kept racks, Ylli may look like it belongs on Fifth Avenue, but like its owner, this store is firmly planted in Brooklyn. 482 Driggs Ave., Brooklyn, (718) 302-3555. Whitney Spaner

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