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Tuesday, February 9, 2010

Tuesday, February 9

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Word of Mouth

Shop of the Week: Alter

By PAPERMAG Editors

alterOn the eve of Tom Ford's entree into menswear, all of Manhattan was buzzing with anticipation for what would no doubt be a stickler-perfect collection. When are Tom's lapels not straightened and when is his ascot not knotted just so? But if such gold standards are a little lofty for you, Greenpoint's newest boutique, Alter, offers a bit of relief. Alter's co-owners, Tommy Cole and Roy Caires (who also design This Old Thing, the house brand), are experts at de- and reconstructing everything from lumberjack flannels to neckwear. Their pleated tie ($28) is a smirky little gem, even if some of their altered pieces, like a cropped trench coat, will make you look like an overgrown, albeit fashion-forward, ogre. Luckily, the boys have crammed their tiny shop with some local and not-so-local curiosities, like sterling necklaces by Fetty of Brooklyn ($45 and up) and hand-screened T-shirts by L.A.-based Rxmance ($58). Though they may be seen as trigger-happy with the scissors, Cole and Caires usually know when to leave well enough alone, and pristine vintage pops up throughout, like a perfect YSL vest (for an unheard of $36). A one-stop shop for both ragged and rare? Even Tom couldn't object. 109 Franklin St., Brooklyn, (718) 784-8818. Matthew Schneier

Comments

love Alter!

Posted at 8:19 p.m. ET on Jun 06, 2007 by Anonymous

ALTER is hot! I represent Chi-town, stumbled on this shop through friends of alter and have nabbed a couple this old thing t-shirts in the process. I simply heart this store! The owners are effing sweet as well! I defintely want to send tommy couture and roy some shirts to de and reconstruct for me.

Posted at 4:53 p.m. ET on Jun 07, 2007 by Larry from Chicago

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