What About B.O.B.
The Georgia MC Finally Gets His Big Break
By Jamie Granoff
"Being introduced to B.o.B. by 'Nothin' On You' would be like dappin' me up," says Decatur, Georgia, MC and musician B.o.B. He hopes the fans who can't get enough of his current Billboard Hot 100 hit will want something more. "When you go deeper, you stop and have a conversation -- you have some questions for me."
Except that first he has some questions for us -- like where would we like to see B.o.B. go next? That's kind of a tough pop quiz. As he jokes on his latest mixtape, May 25th, he's just as comfortable making a club banger like 2007's "Haterz Everywhere" as he is making an easy-to-love "radio smash" like "Nothin'," a highlight from his official debut album B.o.B. Presents: The Adventures of Bobby Ray (out April 27th on T.I.'s Grand Hustle, Rebel Rock and Atlantic).
Adventures is certainly the first record ever to bring together Rivers Cuomo, T.I., Eminem, Janelle Monae, Lupe Fiasco and Hayley Williams from Paramore (and the very versatile B.o.B. playing a guitar that looks like it belongs to Batman). But it's taken long years of delay and drama just to get to this point, with up-and-downs like rumors of premature retirement and the chairman of Atlantic personally promising that B.o.B. was "goin' straight to the fuckin' top!" Now after years of what B.o.B. likens to waiting for the coach to put him in, it's finally game time.
"I feel like each genre has had its moment in history, and now I feel like everybody is open to all of it," he says. "Everybody is open to rock and alternative and R&B and hip-hop and country. Now it's really just whatever you wanna do. The doorways are open -- because everybody listens to everything."