Rebranding America: The Bruce High Quality Foundation

Rebranding America: The Bruce High Quality Foundation

Rebranding America: The Bruce High Quality Foundation

BHQF is an artist's collective that "aspires to invest the experience of public space with wonder, to resurrect art history from the bowels of despair and to impregnate the institutions of art with the joy of man's desiring."

"'Sometimes I Want to Kill the President,' 2005, was created during the second term of the Bush administration as a callous provocation-response to the indulgent abuse of artistic freedom being reignited by the passing of the U.S. Patriot Act. At that time, this flippant little work caught the eye and ire of the New York Post, who deemed it rude and un-American, a judgment with which we didn't and don't necessarily disagree. For the new administration -- and what seems to be a ground-swelling return to the tried-and-failed marketing scheme of the American Dream -- we've decided to make a minor revision to this work which hopefully captures something of the skepticism we feel is the grounding pragmatic of any effective democracy.

America is not a land of whole-hog renewal and revolution, and it is not a land that will ever realize its freedom through deference to a singular leader, a god, or by self-medicating with the fraudulent, deleterious American Dream. Nonetheless, good riddance to bad rubbish!" (The Bruce High Quality Foundation approves this message)

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