Arcade Fire Releases Surprise Video For "You Already Know"

by Justin Moran

Montreal collective Arcade Fire silently released a music video today for the bright Reflektor single, "You Already Know," which was filmed and directed by lead singer Win Butler. The dreamy, lo-fi clip is a perfect pairing to the track's fuzzy, psychedelic quality and features the band rocking out in a tropical hotel room as hanging painted portraits mime Butler's lyrics. After being enveloped by this saturated vision with leaky lights and blurry edges, the high-energy video returns to reality when Butler captures himself filming in a mirror's reflection.

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