Boy of the moment Andrew Garfield is the fall 2010 face of Los Angeles based label Band of Outsiders. Andrew has recently starred in the films Lions for Lambs, Red Riding Hood, The Imaginarium of Doctor Parnassus, and Boy A, for which he won a BAFTA Award in 2008. 


The campaign -- captured by the brand's creative director and designer Scott Sternberg -- was shot at the ski slopes near Los Angeles. 

Andrew's look is perfect for the vintage-inspired line. It's great that Sternberg snatched him up before it was announced that he would star in the 2012 version of Spider Man as Peter Parker! 

We love the Band of Outsiders look book, which you can see in its entirety here. Also, we can't help but wonder which female model will be his counterpart for the Boy. fall campaign...