Aerie -- one of our favorite mainstream clothing brands with a long history of body-positive campaigns -- has just done it again, this time expanding the full-figure embrace of their social media campaigns to include men.



That's right, earlier today, the brand dropped a series of #AerieMAN campaign videos that introduce Devon, Doug, Matt and Kelvin to the body-posi conversation -- just in time for the upcoming release of their men's undies line.

"Being an #AerieMAN isn't just being in your underwear, it's about being you," as Kelvin says. "It's about showing yourself, all of yourself." Which, like, true and applicable to anyone!

And just when you thought IMG's Zach Miko was a start! Heeeey boys. Meet all of 'em below.



[h/t Mic]