A flock of New York's finest scenesters gathered at Greenwich Village hangout 10 Downing Monday to celebrate Cole Haan's latest ad campaign, which was shot by photographer and online design fixture Todd Selby. Selby and Cole Haan's campaign, "The Inspired Life,"  debuted this month with a full-force marketing attack ranging from the usual glossy placements to huge billboards. Chances are, if you've been running around town and don't live under a rock, you have seen these shots. Like his personal work, the campaign features a handpicked crop of tastemakers, including Moses Berkson, Nicola Vassel, Johnny Knapp and Maria Sharapova, in their natural habitats (i.e., offices, ateliers, apartments) sporting some of Cole Haan's freshest offerings. Potent drinks, specially created for the event by Macao Trading Co.'s wizard mixologist Rob Kreuger, and the fine tuned mixes pumped out by DJ (and "Inspired Life" model) Harley Viera-Newton kept the room in full swing. Among the spirited revelers, I spotted PR extraordinaire Bonnie Morrison, PAPER's own Mickey Boardman and Peter Davis, fashion writer and style icon Lynn Yaeger, Anne and Ferebee Taube, Jean-Marc Houmard, Derek Blasberg and fashion blogger Bryanboy, all of whom were quick to snag the hefty goodie bags filled with the brand's spring accessories. Not a bad way to jump start the week.

Photos by Liz Brown