A$AP Rocky Calls For the Death of Fashion Streetwear in "Multiply"

by Gabby Bess

A$AP Rocky is back with his first single in nearly two years, and he comes bearing a message. The rapper, known for wearing a $1000 Hermés scarf just to catch his sweat, wants to make it clear that he and his crew aren't "fashion killers;" They're "fashionable killers."

The difference, A$AP Rocky methodically raps on "Multiply," is that trendy, runway ready streetwear brands are the mark of a fake. In the video, the stylish rapper, along with Juicy J, fires fashionable shots at Been Trill and HBA, while flashing logos and middle fingers.

Watch A$AP Rocky's trill manifesto "Multiply," above.


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