A Quick Chit-Chat With Imran Amed

Rebecca Suhrawardi Austin

Imran Amed is the Harvard Business School educated brains behind businessoffashion.net, a site that serves up information on the business side of the industry by means of well-chosen links to relevant articles and smartly-written posts by fashion insiders. Needless to say, it's a beloved site (they most recently put up a Sundance-quality interview series with Giles Deacon that is a must-see.) A fellow Londoner, I caught up with him at the VPL show, where hot-damn, in the middle of the space was a silkscreen of a Pamela Anderson-esque nude Barbie-like doll body complete with a sphinxy gap between its legs. I grabbed him as he was trying to capture the image with his camera and he shared some of his insights on what he thinks of the next few weeks in fashion. "For me what's gonna be more interesting is what happens after the shows, who actually survives what's going to be quite a brutal market week," said Amed in regard to the buying weeks after the shows. But what of the sphinxy Barbie-image? "I think it's great that they [VPL] found a new space and they can do something different, mix things up a bit, and an image like this not easy to forget, right? I'll remember that, won't you?" Definitely Imran, that image is burned into my mind forever!


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